The Essential Fergus the Horse

In the late 1990s, a little bay horse with white socks and a blaze was born. Dubbed “Fergus,” he has now traveled the world many times over by print, web, and satellite, inspired a line of merchandise, and gained a devoted following in the hundreds-of-thousands on Facebook and other social media. Who is this horse and how can we explain his magnetism? What makes him so special?